As part of a significant reorganisation, M&S wanted to cement the brand DNAs of the many fashion sub-brands internally. M&S initially assigned me to visualise the brand keys of Autograph in a way that could be updated cost-effectively and still be inspiring. The solution was a ring binder. After the client had signed off on the Autograph Brand bible, I continued with the Casual, Classic, Lingerie, PerUna and Rosie brands.

My role: Concept, design and layout. 
Client: Marks and Spencer.