I was assigned to help out a group of young entrepreneurs with a pro bono logo for a school assignment to launch and run a company. I really loved the simplicity of the idea to turn the classic reflector into a stylish accessory, but what struck me the most was their determination to shine some much-needed light onto the homeless people around us.
“If you are not seen, you do not exist” is a slogan we have chosen to represent and protect groups in society that are not visible enough. We want to work with inclusivity when it comes to all different grounds for discrimination and must ensure that groups are not excluded. We stand by our values and actively work to ensure that harmful norms are not maintained.