Marks and Spencer considered branching out the Autograph brand with a collection of fragrances for men and women. I was assigned to present mood boards for the scents and ideas for the packaging to test the waters before making a final decision. I did my research, applied the Autograph filter, and presented initial sketches along with my thoughts. Unfortunately, it never came to fruition, but it was great fun
The packages needed to stand out in Marks and Spencer’s already crowded assortment of fragrances yet have the contemporary look and feel, which was key for Autograph. I decided to enhance the beautiful illustrations by using metallic foil, which contrasted with the black typographic on white boxes. This gave the boxes a clean and distinctive look with a touch of luxury. In the Christmas version, all graphics were made in gold foil.